Essential Phone Arrives in Three Limited Edition Colors, but at a $100 Premium

About a year after the inaugural launch of the Essential PH-1 smartphone, the visitor has now launched three limited-edition colors of the telephone. These new colors are Ocean Depths, Stellar Gray, and Copper Blackness, and they'll keep sale over the next calendar week. Sea Depths and Stellar Greyness colors were appear previously, whereas the Copper Black is a new addition.

All iii models will be bachelor for $599, which is $100 more than than the price of the black or white model that were already available to purchase. Going past the company's annunciation, it appears that these new colors will simply be available for a limited fourth dimension. Essential said that they're making a "small batch" featuring these new colors; however, the visitor didn't say how many units will exist available of each.

Essential only managed to sell fewer than 90,000 phones in its starting time 6 months. Despite their continued efforts, Essential couldn't manage to attract a lot of attention with this smartphone.

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Essential's efforts to proceed the device relevant in the market are much appreciated. Just hither's why nosotros think the new announcement doesn't make a lot of sense.

Essential is claiming the new colors as "limited edition." However, considering the fact that they are already having a difficult time selling their phones, we doubt if they'll run out of inventory anytime soon. Additionally, these new colors cost a $100 more than the regular variants. The $599 cost tag seems hard to justify since they don't bring anything valuable to the table other than the new paint job. If Essential thinks that a scattering of new colors is all it takes to go people excited in a phone, and then they may exist in for a rude shock, peculiarly given the number of bug users are facing with the phone.

With that being said, if you lot're interested in buying any of the new devices, and then you can head over to the company'south official website. Every bit far every bit the sales figures are concerned, we'll detect out soon enough.